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though my jeans are skinny / they contain multitudes

July 6, 2009

The new LEVI’S campaign, “Go Forth”seems to think that spots using the poem “America” and the “spirit” of Walt Whitman will sell jeans.

Don’t make me tell you about the time I scrawled an entire Alan Dugan poem with puffy paint on the Gap 1969 jeans of a former crush….

Walt Whitman was intoxicated with America and with its unlimited possibilities. Like the Levi’s® brand, Walt Whitman stands for the democratic power of real people – the self-reliant young men and women who make this country a better place.

-via PR newswire

Picture 16

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2 Comments leave one →
  1. famouspoet permalink
    July 9, 2009 1:41 am

    doesn’t that ad of walt whitman totally look like he’s saying WTF?

  2. July 13, 2009 10:45 pm

    I hate it when corporations use something pure, such as poetry, to try and SELL something. It’s so low it makes me feel dirty just reading about it.

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